Featured Audio
Our "Featured Audio" podcast includes selections of innovative, informative podcasts created by marketers using the HearThis.com podcasting platform. By subscribing to this podcast you'll receive a sampling of our podcasts.
A Predictably Irrational Conversation with Dan Ariely
Since spending three years in recovery from severe burns,Dan Ariely has fashioned himself as an observer of human nature, and
especially of how humans are influenced by irrationality when making supposedly “logical” decisions.
Brian Massey interviews Dan to gain his insight into human behavior and help us solve some of the problems we solve every day
as marketers, businessmen and, in general, persuaders trying to influence our prospects decisions.
Dan is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIG’s Media Laboratory and the
Sloan School of Management. He is also a researcher at the Federal Reserve Bank of Boston and a visiting professor at Duke University,
where he is calling us from. Ariely wrote his book while he was a fellow at the Insitute for Advance Study at Princeton.
In addition to his book, you can read his blog at www.predictablyirrational.com.
See complete podcast and subscription details here...Brian Massey: Online Conversion
Brian Massey is a Conversion Scientist for Conversion Sciences and the author of the Customer Chaos blog.
Since founding Conversion Sciences, Brian has helped small and medium-sized businesses turn their Web traffic into leads and sales. In this presentation, Brian discusses six ways a business owner should look at their Web site:
- Get Upside Down
- Know your Conversion Rate
- Advertise on your own site
- Action Drives Strategy
- Conversion happens over time
- Email is your Social Network
Brian Massey’s Conversion Presentation Slides
Links
Cluetrain Manifesto
Google Analytics
FutureNow WeWe Meter
Feedburner.com
Startup Metrics for Pirates
GrokDotCom Conversion Rate Blog
Paul Carroza
Paul Carroza of RunTex presented to the Bootstrap Network on February 11, 2008.
Rosy Jalifi
Our February Bootstrap-Austin meeting featured Rosy Jalifi from the Smalll Business Development Program. Rosy, along with members of her team, gave our Bootstrappers a unique overview of the SBDP services offered, many of which are free or have very little cost. The SBDP is sponsored by the City of Austin and is specifically designed to empower small/medium sized businesses to be successful.
The Boot Rap is edited by Sound Quality.
Behind the Barbershop Initiative
Virgil Simmons, founder of The Prostate Net, presents to the Word of Mouth Marketing Association. Recognizing that a barber is often someone with whom men talk about anything, Virgil has a hunch that barbers would be ideal agents in a word of mouth campaign. Virgil’s hunch paid off.