Building the perfect podcast.

Like all good messages, they start with an idea, and the clearer the idea the better. In planning what you’ll talk about, think about why you are developing this message and who should hear it. Think about what differentiates your service or product, and for whom that matters.

At the same time, think about the complexity of your message: can you say it all in one 5 minute session? Or is it better delivered as a three-part series? Are you offering a “newscast??? or similar periodic podcast?  Planning how you will structure your podcast campaign is the start of an effective podcast.

Preparing for your podcast.

If you’ve heard the the old adage “measure twice, cut once??? then you already understand the importance of preparation. For a podcast this advice is a key to success.

A few minutes in advance organizing what you want to say will make your final product much better. Have you ever recorded your own introduction and greeting for your mobile or office voice mail? Did you get it right the first time? Most people don’t….and all we’re really talking about in that case is stating your name clearly!

Now imagine that you’ll be talking for 3, 5, 10 minutes or more. Very few people can do that extemporaneously, and those who can have usually had lots of practice. As an exercise, listen to a handful of podcasts: you’ll quickly note that some are well-planned while others ramble, stammer, and backtrack. Which style do you prefer? Now put yourself in a prospective customer’s shoes and ask the same question.

Remember, the audience is listening. Don’t make them regret it.

Recording your podcast.

Creating a podcast involves recording your message. Of course, you knew that. You can call in and simply use the phone, or, you can record your message and then upload it.

We don’t recommend splicing tape.

Editing your podcast can be simple…or a nightmare. If you use our planning tools you’ll significantly reduce your editing tasks. At the same time, there are certain things that can only be accomplished with digital editing.

For example, rather than creating from scratch a standard introduction each time you record an ongoing podcast, you can create a short intro and then splice it onto each edition of your podcast. The same holds true for the ending segment of your podcast, where you’ll tell people where to find out more about you offer.

A golden voice helps, too.

Recognize there are two schools of thought here: one holds that your podcast should feature your voice. The other holds that your podcast should be meaningful to whomever chooses to listen to it, with no effective constraints on how it actually produced. We support both schools.

If you prefer to use your own voice in your podcasts, we offer an easy way to get that done. On the other hand, if you prefer to use professional voice talent we can help with that too.

TIP: If you’ll be building a global audience, you may want to consider using native speakers proficient in the languages you’d like to feature. It’s a nice feature that is truly appreciated by those who choose to listen in a native language. Our professional voice services are perfect for this.

Here’s your checklist.

Preparing for a podcast is actually quite simple:

Think through what you want to say, and over how many podcasts you want to say it. Will this be a one-time message that is applicable for the coming year? Or this the first of a monthly series?

Then, write it out: at least an outline, and at most an actual script. Read it aloud. Practice the words until you flow smoothly through what you want to say.

Finally, record it. You’ll be amazed at how easy it is to create an effective podcast if you simply prepare yourself for it.

After recording you’ll of course want people to hear what you have to say. There are essential syndication practices, but think too about who you are trying to attract. Then, look at your existing website, email campaigns, and other online and offline efforts: where could you add a link or note about your podcast?

Content Planning

HearThis.com offers complete content-planning services. We can:

  1. Suggest a content strategy, and tie that to your current online and offline marketing efforts;
  2. Develop a periodic content plan that keeps your podcast up to date and on-time: the world is full of “Part Ones” that never managed to get to “Part Two.”
  3. Help you tune your podcast for a specific audience: remember, you are not locked to “one message for everyone.” Instead, you can create specific messages for specific markets as easily as you can make a phone call.

Scripting

Our script writers can help you with scripting in two ways:

  1. We offer a script development service: send us your ideas, background materials, and intended audience along with what you want them to know and we’ll take it from there.
  2. We also offer a “script generator” that is helpful for many standard applications. It walks you through a set of questions, helping you build an interview for yourself. You simply answer the questions, polish it, and you’re set.

Recording Services

We can record your message for you, edit it as necessary and then upload it for you to our podcasting server. It’s all done for you, so you can focus on running your business.

Editing

Our editing services can be just what you need to really cut down on the work required to create a super podcast. We don’t recommend splicing tape at home.

Voice Services

Recognize there are two schools of thought here: one holds that your podcast should feature your voice. The other holds that your podcast should be meaningful to whomever chooses to listen to it, with no effective constraints on how it actually produced. We support both schools.

If you prefer to use your own voice in your podcasts, we offer an easy way to get that done. On the other hand, if you prefer to use professional voice talent we can help with that too. We’ll provide a range of talent options from which you can choose. Then, we’ll arrange coordinate that talent for use in your podcast.

TIP: If you’ll be building a global audience, you may want to consider using native speakers proficient in the languages you’d like to feature. It’s a nice feature that is truly appreciated by those who choose to listen in a native language. Our professional voice services are perfect for this.